Channels and Conversations
WhatsApp Business, Instagram, Facebook Messenger and TikTok in one shared inbox, through a single connection flow and a single health indicator per channel.
- Guided connection: pre-flight checks of requirements and permissions, consent on Meta or TikTok, a picker of eligible accounts and confirmation — naming the exact step in the provider's dashboard when something is missing.
- Inbox: assignment per agent, tags, triage between human and automation-only threads, accent-insensitive search and the full history per contact.
- WhatsApp: approved templates outside the 24-hour window, free text inside it, voice calls answered in the browser, recording announced to the caller and optional transcription.
- The contact's profile next to the thread: ad source (including click-to-WhatsApp ads), forms, purchases, automations in progress and public social-profile data.
- Channels page: four cards, one state per channel — unavailable, under review, needs attention, connected, ready to activate — and the matching fix action.
Forms
A native builder for capturing leads on your own site, with a conversational mode and a pop-up, wired straight into contacts and tracking.
- Fields, steps and ending screens that redirect to a pre-filled checkout (Hotmart and others).
- Conversational mode (one question at a time) and a pop-up triggered by your own button, from the same 16 KB script.
- No iframe: the form runs on the page, so the identifiers of a visitor who came from an ad reach the conversion event intact.
- Partial answers become a contact as soon as an identifying field arrives; the contact is unified by phone number when the submission completes.
- Themes, fonts and colours per form; every submission mapped to a conversion event.
Tracking and attribution
A server-side event gateway that receives clicks, submissions and purchases and delivers each conversion to the right destination with the best match available.
- A light site script, a custom tracking domain with one-click DNS, and first-party cookies.
- Delivery to Meta (Conversions API) and Google Ads, with advanced matching from the contact's full profile.
- Click source kept and carried into the checkout, in the format Hotmart shows in its "Origin" column.
- A purchase is sent to each ad platform exactly once; recurring charges are never counted as new sales.
- A delivery timeline per destination, with retries and destination health computed from real deliveries.
Links
Short links with standard UTMs, click identity, and an escape from the in-app browser of social apps.
- A UTM standard with the sources and mediums Google Analytics recognises, and a checker that flags what is off-standard.
- Short links on gavvio.app or your own domain, 302 redirects, click parameters forwarded, and per-link stats.
- Clicks identified to a contact whenever a known identifier is present.
- In-app browser escape for Instagram and Facebook: on Android, open the destination app; on iOS, show the two-tap instruction.
Automations
An automation engine with triggers from any channel, actions on WhatsApp, e-mail, DMs and tasks, and flow control that respects each client's hours.
- Triggers: form submitted, message received, purchase approved or pending, comment, tag applied, event from any integration.
- Actions: send WhatsApp (template or text), send e-mail, reply to a DM, create a task, apply a tag, wait, branch.
- Send window, business days and the workspace time zone; an hourly send cap; a fallback when a send fails.
- Ready-made templates: cart recovery, onboarding, welcome, boleto and Pix reminders, post-meeting follow-up.
- AI chat builder: describe the flow and review every step before activating it. Builder conversations are per user.
Contacts
One base per workspace, unified by phone and e-mail, with duplicate detection and assisted imports.
- Canonical phone numbers: incomplete Brazilian numbers are completed and compared in one format across every channel.
- One contact, one conversation: WhatsApp, Instagram and Messenger messages from the same person never become separate contacts.
- Suggested duplicates for review; merging keeps history, conversations and automations — and never happens without someone confirming.
- Spreadsheet imports with AI-proposed column mapping computed from column statistics, never from values.
- Tags, condition-based segments and bulk actions.
E-mail
Transactional and marketing sending from your own domain, with DNS configured automatically when your provider allows it.
- A sender identity per workspace; SPF, DKIM and DMARC records generated and, on Cloudflare, published in one click.
- Audiences by tags and segments; sends from automations and campaigns.
- Bounce and complaint suppression before any send; a monthly cap per plan.
Video
A video library with its own player and VSL editor, with watch events on the contact's timeline.
- Direct upload, processing and CDN delivery; a light player with watch milestones.
- VSL editor: a button that appears at the right minute, sharing and embedding.
- A shareable link per video, ready for WhatsApp or a DM.
Dashboards and daily briefing
Each workspace's numbers — sales, acquisition, conversations, automations — on dashboards and in a daily summary written by AI.
- Per-workspace dashboards with revenue, conversions, sources and the form funnel.
- A daily briefing by e-mail for the chosen workspaces (Pro and Organization plans).
- An activity and delivery log to audit what every automation and channel did.
Artificial intelligence
AI applied to what the team already does: build automations by chat, answer questions over the knowledge base, and produce SEO content.
- A chat builder for forms and automations, with tools limited to the requester's role.
- A knowledge base with semantic search and a chat that answers only from your documents.
- Keyword research and SEO article generation grounded in your knowledge base.
- Call and meeting transcription, when authorised.
For agencies
Isolated workspaces per client, a role per person, and your brand on the dashboard the client sees.
- One workspace per client, with data, channels, automations and billing separated by construction.
- Roles: owner, admin, analyst, viewer, chat agent and comment moderator.
- White-label: the agency's subdomain on Pro, your own domain and brand on Organization.
- Workspace viewers so the end client can follow the numbers with no access to anything else.